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Trusted Advisor Sales Cheat Sheet

Download Cheat Sheet
TA Sales Cheat Sheet for Selling CDG Security Programs

Your cheat sheet to selling Cyber Defense Group Outcomes-Based Security® Programs

Short, tactical, and built to win deals. This one‑pager gives Trusted Advisors the fast answers and talk tracks to sell Cyber Defense Group Outcomes-Based® Security Programs—our continuous, outcomes‑based approach that blends CISO‑level strategy with hands‑on execution.

What’s inside the cheat sheet

  • Clear value prop for Outcomes‑Based Security® Programs (not audits, not point tools)
  • Quick objection handling (IT already in place, “we’re not a target,” insurance, compliance, budget)
  • ICP snapshot (mid‑market to small enterprise; growth, compliance, past incidents, identity/data pain)
  • Simple next steps + how to loop us in fast

Who it’s for

Trusted Advisors who want to move beyond “checkbox security” and position a Security Program that delivers measurable outcomes.