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From Copper to Cloud – Sharif Soofi (Episode #27) | Channel Security Secrets
Helping Trusted Advisors turn cybersecurity challenges into new revenue streams.
February 5, 2026
About this episode
How can human capital drive success in the age of AI? In this episode of Channel Security Secrets, Lou sits down with Sharif Soofi, VP of Advisory & Channel Partners at BH Technology Group, to dive into Sharif’s perspective on why human elements are more significant than ever.
Sharif offers insights into the transition from traditional telecom services to value-driven solutions, and why cybersecurity is becoming increasingly essential. Learn about the importance of cybersecurity and how Trusted Advisors can navigate and succeed in this growing field!
Takeaways
- Why human intuition and resilience drive innovation and success over AI capabilities.
- How the shift from copper lines to digital solutions is transforming telecom.
- What focusing on value, reputation, and relationships means for modern channel sales.
- Why aligning with specialists is crucial for offering comprehensive solutions.
- How businesses must adapt quickly to technological changes from legacy systems.
- What selecting the right technological partners means for continued success.
- Why personal connections remain essential despite technological advancements.
Ready to apply these strategies with your clients? Explore Cyber Defense Group’s channel-ready services.
Quote of the Show
- “We’re a technology company, but guess what? We don’t sell technology. We align a better way to do things with time.” – Sharif Soofi
Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/
Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/
Links
- LinkedIn: https://www.linkedin.com/in/sharifsoofi/
- Company website: https://www.bhtechadvisory.com/