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Culture Drives Channel Success – Craig Patterson (Episode #30) | Channel Security Secrets
Helping Trusted Advisors turn cybersecurity challenges into new revenue streams.
March 19, 2026
About this episode
Can focusing on culture truly drive business success in the channel industry? In this episode of Channel Security Secrets, Lou sits down with Craig Patterson, Global Channel Chief at Exabeam, to uncover the secrets behind his successful career and the growing trends in cybersecurity sales.
Craig shares his journey of becoming a channel influencer and visionary, while also exploring the latest cybersecurity trends and the innovative strategies Exabeam employs to stay ahead in the industry.
Takeaways
- How focusing on culture impacts talent retention and organizational success.
- Why purpose, growth, and clear leadership are essential to achieving business goals.
- What the significance of celebrating both small and large wins for team building is.
- How the cybersecurity landscape is evolving from tool-centric to outcome-focused.
- Why leveraging AI is crucial to enhance efficiencies and manage risks.
- How a robust channel strategy enables businesses to scale effectively in today’s market.
- What role innovative enablement tools like Sherpa play in empowering sales and partner success.
Ready to apply these strategies with your clients? Explore Cyber Defense Group’s channel-ready services.
Quote of the Show
- ” Compensation draws people in… but culture and growth and leadership are ultimately what determine whether they stay and perform.” – Craig Patterson
Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/
Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/
Links
- LinkedIn: https://www.linkedin.com/in/globalchannel/
- Company website: https://www.exabeam.com/